NeoMedia Technologies, Inc (NEOM)

[RationalObserver]

Another way to look at the market is based on the number of people likely to use barcode technology in particular on their cellphones.

Yesterday, there was an article that mentioned that in Japan, TODAY, 27% of cell users utilize bar code technology.

In the US -- where I expect NEOM's presence should prove to be strongest -- the number of cell users in two years will be (very roughly) about 200 million. Assuming that it takes the US about 2 years to catch up to Japan in its adoption of bar code technology on cell phones, that would work out to roughly 50 million users of the technology.

I ask, how can this market NOT be huge at that time? If NEOM plays its cards right, and becomes a major enabling company behind this technology, how can it fail to bring in great revenues, even only two years into the future?