Qualcomm Inc (QCOM)

[khemara_qc]

Las Vegas blanketed with FLO technology during NAB2006
Posted: 25-Apr-2006 [Source: Qualcomm]
[Qualcomm demos MediaFLO system providing citywide multimedia content delivery to mobile handsets during NAB2006 in Las Vegas.]

http://www.mobiletechnews.com/info/2006/04/25/025853.html

Las Vegas -- QUALCOMM Incorporated announced that the Company is providing citywide coverage of FLO technology during NAB2006, April 24-27 in Las Vegas. FLO technology, a multicast innovation and key component of the MediaFLO(TM) system, is an air-interface technology designed to increase capacity and coverage, and reduce cost for multimedia content delivery to mobile handsets. The NAB2006 demonstration will feature multicast of 16 channels of QVGA-quality video content, audio content and data transmissions for IP datacasting applications across the city of Las Vegas, using two high-powered FLO transmitters. NAB2006 attendees will be able to view the MediaFLO demonstrations at the QUALCOMM/MediaFLO Booth SL2407H, in the South Hall of the Las Vegas Convention Center.

"Our demonstration at NAB2006 is intended to show how FLO technology can enable up to 16 channels of video content at QVGA quality, all while being delivered in a cost-effective manner, using fewer transmitters than competing technologies to cover an entire market."

Engineered specifically for the mobile environment, FLO technology offers several advantages over other mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies.

Specific performance features of FLO technology in a 6 MHz channel include:

* Support for transmitting up to 20 streaming channels of QVGA-quality (320x240 pixels) video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of distributed Clipcast(TM) content per day (short-format video clips)

* An average channel switching time of less than two seconds

In addition, FLO technology-based multimedia multicasting will complement wireless operators' CDMA2000(R)/EV-DO and WCDMA/HSDPA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks.

The MediaFLO system is an end-to-end solution that enables multicasting of high-quality video, audio streams, Clipcast media and IP datacasting to mobile handsets. It is comprised of the MediaFLO Media Distribution System (MDS) and FLO technology. The MediaFLO system is a manageable, scalable, subscription- based distribution system and an efficient over-the-air network solution that provides wireless operators a way to cost-effectively deliver the high-quality audio and video content their subscribers desire. More information about the MediaFLO system is available at http://www.mediaflo.com.