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Monday, April 24, 2006 4:53:40 PM
Subway to deliver
The sandwich giant launches service in Southwest Florida
by CSD Staff (editor@c-storedecisions.com)
Following the successful completion of a beta testing, about 75 Subway franchises in Southwest Florida will deliver sandwiches right to their customers' door, according to Associated Press.
The chain purchased the National-One-Number delivery hotline from Universal Delivery Solutions (UDSG), which will take the orders. The order is then processed to the store’s POS system and Subway employees deliver the sandwich. Residents of the Naples and Fort Myers areas will be able to call 1-888-SUB-TO-GO to place an order for delivery.
UDSG spokesman Ryan Coblin says the company will send mailers and flyers to 20,000 to 30,000 households near the stores’ proximity. Consumers, he says, demand convenience and new technology such as the delivery solution.
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