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Sunday, November 09, 2014 7:05:30 PM
Corporations are also changing the idea of what skaters think they deserve to be paid, how much profit companies… err shareholders should expect to profit off them, and how little corporations need to invest into the culture as a whole. It has become “common sense” that Chris Cole and other mega-stars deserve to make an average of $40,000 per month, while many pros pull a salary much closer to $2000 a month, or are being dropped in order to pay for the mega-stars contracts. It has become reasonable that the publicly traded corporation Zumiez does hundreds of millions in sales in each year, but doesn’t sponsor one skater.
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