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BroadcastAsia expects another successful year
Monday - Apr 24, 2006
Televisionpoint.com Correspondent

http://www.televisionpoint.com/news2006/newsfullstory.php?id=1145877829

BroadcastAsia2006, the broadcasting and multimedia technology event, organised by Singapore Exhibition Services (SES), is on its way to another successful run at the Singapore Expo from the June 19-23 2006.

BroadcastAsia is the region’s most established, longest running industry event of its kind in the region, which makes it one of the most ideal platforms for product and technology launches in Asia.

"With the entire integrated workflow process addressed at BroadcastAsia, every technological solution in the entire value chain can be seen on the show floor", said Jackson Yeoh, Project Director, Singapore Exhibition Services.

Titled 'Digital: The Journey Forward', the new theme embodies BroadcastAsia’s positioning to embrace the digital revolution and constantly ‘go forward’ by staying relevant to the industry, while its subtitle, 'The 11th International Digital Multimedia & Entertainment Technology Exhibition & Conference', has also been updated to reflect the show’s progress.

BroadcastAsia2006 will also be moving its show from halls 1 & 2 of the Singapore Expo to halls 7 & 8 in 2006. In previous years, visitors had to walk 600 metres from the train station to get to the exhibition. The new venue offers increased benefits for both visitors and exhibitors, as it is closer to public transport access, such as the train station, taxi stand, food outlets and car parks, thus making it more accessible to all.

To date, top names in the industry that have signed up include Tandberg Television, Harris Corporation, Snell & Wilcox, Co-ship, Nokia, Panasonic, Thomson, Scopus Network Technologies, DVB – Digital Video Broadcasting, Barco, Quantel, Qualcomm and Conax. SES expects more industry players to come on board, what with the positive outlook in the global entertainment and multimedia industry.

This year’s show will include a strong presence by exhibitors featuring the latest in internet protocol television (IPTV), broadcasting to handhelds, video on demand, personal video recording, digital audio broadcasting (DAB), computer graphics and animation, conditional access control, and high-definition (HD) technology.

Held as part of BroadcastAsia2006, ComGraphics&Anination2006 will feature the latest hardware, software and services designed especially for the computer graphics and animation industry, film and motion picture industry, as well as for major broadcasters in Asia and beyond.

In addition, the ComGraph Digital Art & Animation competition, organized by SIGGRAPH Singapore Chapter will be held once again in conjunction with the CGA Exhibition to give recognition to creators of exceptional works of digital art and animation. An awards ceremony and winners announcement will be held on the first day of the show, and winning works for the Computer Animation categories, as well as outstanding works from award-winning animators will be screened during all 4 days of the exhibition. To date, a total of 280 entries have been received from both local and overseas competitors. There will also be a Digital Art Showcase where all the digital art entries will be displayed.

With the convergence of technologies (ICT, Telco and Media), the media landscape worldwide is experiencing significant changes. New ways of consuming media through the use of technologies - IPTV, Interactive TV, VOD, podcasting and such, are now available to the industry and consumers. These new trends will be discussed in the New Media Conference, jointly presented by Singapore Media Academy (a MediaCorp company) and SES.

Also held concurrently is the RadioAsia2006 conference, an annual conference that presents in-depth perspectives from industry leaders as well as public service and community broadcasters in order to gauge the future evolution of the medium in a context marked by the explosion of digital technologies and convergence. This year, RadioAsia2006 will commemorate 100 years of Radio, with a special session that looks at the triumphs and tribulations of radio over the last 100 years. Highlights includes a half-day of workshops conducted by two of the most reputed radio training institutions in the world including the Deutsche Welle – Akademie / Radio Training Centre from Germany and the Radio Netherlands Training Centre. It will be followed by a three-day conference where leading radio experts will be delivering papers and presentations.

Nine group pavilions from countries such as China, France, Germany, Italy, Korea, Spain, Singapore, the UK and the USA are also expected at the show.

The Italians are returning to BroadcastAsia in a big way. Having participated in the show in 2001 and 2004, the size of the Italian pavilion at BroadcastAsia2006 has increased by over 80%, while Korea and France have also increased their booth space by more than 100% this year.

"The comprehensiveness and relevance of this year’s conference lineup has also taken the event to new heights. With high caliber speakers with extensive knowledge and experience, delegates will gain an invaluable amount of knowledge and insight when they attend the conference, and it should therefore not be missed." added Yeoh.