They are very good online but the Hangover nor the energy products are something you would by online in volume as a distributor and individual sales for these type of products are not large. I am not expecting much in online sales as these are products people get in stores over online. They wholesale to people that sell on Amazon and that would be bigger online sales than their website and they rather see distributors selling online via Amazon plus they have higher prices on their website because store buyers don't want the product selling cheaper online than in stores so its like $3.00 a bottle online. Online sales from their website is not a focus of the company. Let me explain when I say their good online markets they are great at SEO one of the co founders ran large internet companies and he personally told me this is not like selling online electronic etc. This is a product that sells at counters, where they are strong is in SEO go out and search like hangover recovery shot they own the top positions in Google and they are building the same thing for the healthy energy shot this is good way to find distributors looking to sell these products over individuals buying online that where they are good at marketing and social media. The have strong ranking for Hangover Joe's under many key words that what I mean by marketing SEO experts. I am expecting as a beverage guy sales of 40K to 75K because I know that most distributors are working on 60 to 90 days net and that this was a soft launch and they do not plan on the big push till Jan of 2015 now is time stores and chains and even distributors are planning out 2015 authorizations. They did a soft launch got good data did NACS show and now the new show coming next week in Tampa and also Bevnet is coming in December. I think I will be closer to the actual numbers but we won't know. I will be happy with anything 40K to 75K and I will be happier if we see over that but I am expecting larger sales the next quarter and it will continue to see steady growth. Remember on the soft launch the did store fills with Mr Checkout and they also push a lot of extra product for sampling as well this is standard. They are now back moving in the right direction. Anyone who thinks this is easy to do is lost as the other beverage guy pointed out yesterday to re-establish a brand that went off the market is no easy thing as you have to get the trust back that PLN destroyed from the screw ups and they are building the new brand which is going very well. Its a marathon not a sprint as I have pointed out many times and this new brand is of a few days ago just 4 months old. Anyone that knows anything about building a brand know this is a light introduction and soft launch and they were very upfront about that from the start. I do expect large chain authorizations in 2015 and I mean large this brand resonates and will find its way into some of the countries larger retailers. We will see updates on this by April or May I have no doubt on these type of stores slotting the brand forward onto counters in this time frame. Overall its a great thing they saved the company from what PLN did, brought Larry on and engineer a new product that is cutting edge and healthy and functional and that works, took out TCA and started to move back in the market, anyone that thinks this is easy don't really have a clue of what it takes to build a beverage company. So far these guys have done an outstanding job getting the wheels back on track. For some its not fast enough and they have been around a few years and don't get the impact what PLN and TCA cost and that the company from the start was taken advantage of by the people who took it public and that the company was underfunded from the start and still is in my opinion and had to go to high risk funding but they have done more than most they have real products in real stores not a penny dream company. Most companies that had the series of things happen to them that HJOE did would of folded. These guys are fighters and have survived and if you met them in person and saw them in action see them sell in their booths and picked up on their passion, I think you understand why I believe.
