Nevertheless, there was more than one article, and it was based on facts (even if it seems some important details may have been unreported), and people will read it and some will take it at face value.
It's important to get the locals onside. That YMCA across the fence has me concerned, as do the nearby homes. I expect it will be a continuing effort to maintain good relations with the locals.
We are talking about a novel process, so there are no examples you can point to when saying that emissions will be low. Berms, trees and fences can reduce noise and eliminate eyesores, but they don't stop air pollution.
I know it's tough when the process design is incomplete, but it would be nice if we had good estimates of what environmental emissions could be expected.