Monday, November 03, 2014 4:53:00 PM
1. Have an easy-to-use interface, clear content, value to users, and no significant bugs.
2. Show a clear distinction between ads and content, without excessive advertising.
3. Have high app ratings and a low negative feedback rate.
4. Set clear expectations about what user activity it shares on Facebook, and when.
5. Don't mimic Facebook UI elements in a way that's misleading or unintuitive.
For websites: Have a logged-in, personalized experience when users arrive on your website from your app detail page. Users shouldn't have to click a "Log in with Facebook" button again when they arrive. The experience should be somewhat personalized so that they know they are logged in (e.g. showing their name and profile pic).
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