Vapor Group Inc (VPOR)

[Windsortrader519]

Exactly !!! When a brand becomes stronger that the actual products. You see it in the big companies. Product recognition accounts for over 60% of consumer good purchasing , not actual product. Tabacco is best example biggest smoking boom was after the wars when free smokes were sent to troops, funny enough when they came back that's all they would smoke , coca cola did the same thing.