Friendable Inc (FDBL)

[RobertJames]

iHookup Social (HKUP) Reaches Top 10 in Apple App Store Paid Apps




CAMPBELL, CA, United States, via ETELIGIS INC., 10/30/2014 - - iHookup Social, Inc. (OTC Pink: HKUP) (PINKSHEETS: HKUP), a mobile/social app that enables singles, groups and the socially active to connect quickly and efficiently, offering local, real life hook-up opportunities, is pleased to announce that the Companys app has reached #9 on the highly competitive Paid App category for Social Networking in the United States. The ascension in the rankings is the iHookup Socials highest to date and places it well above some of the preeminent brands in the mobile social dating marketplace.



We are very pleased to see the App rise to a top 10 ranking among paid apps in our category, stated Robert Rositano, CEO, iHookup Social. This rise in ranking through a period of strategy adjustment for the company is most notable and can be attributed to the companys focus on organic growth and virility of the mobile-social dating category, along with our ongoing test media, a reduced advertising spend and our further refinement of our in-app pricing model.



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The Company has also announced that beginning October and for the remainder of Q4 2014, the Company has shifted a portion of its resources from acquisition of downloads to bolstering SEO, adding social marketing efforts, adding venue based offers as well as testing additional channels of public relations outreach. The Companys mobile media partner and strategic advisor, Deep Forest Media, has strongly encouraged the Company to focus on community development and engagement, versus paying the greatly increased advertising rates for app marketing in the final three months of the year. App marketing prices rise sharply in Q4, driven by major retailers and holiday ad buys by the industry top brands.



While this strategic diversion of Company resources may reduce our download and registered user growth during the period, it also allows us to enhance features and target locally recognized events to engage our current community of iHookup Social users, stated Rositano. Our recent inclusion on Facebooks App Center is one venue which we firmly believe requires additional attention and resources. Avoiding an over spend during the holidays affords us an opportunity to take advantage of the tremendous Facebook opportunity and to prepare for a focused effort moving toward Valentines Day and the first quarter.



iHookup has launched an Investor Portal and Information Center at http://www.glntv.tv/ihookup.



From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow .



iHookup Social, Inc.

iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.