Where's the beef..come from? Now only WFCF can tell you. With this last acquisition, they now have a monopoly on verifying beef. In a year or two or three, when McDonalds, or Target, or any food seller wants to have their beef source verified or labeled, there is only one place to go. John's plan is to continue to buy up other source verifiers for pork, and all foods for a discount to the trend which has been gaining momentum. Sure, it is a small company now, but it won't be in time. It has been my largest holding for two years plus and if progress and growth continue as it has, it will continue to be for a long time. Sign a McDonalds , or the like, and this company is instantly worth ten times what it is now. This stock is the one I worry about the least.
