B9- While at Morpho, he really out marketed and out sold IMSC in every way. One aspect of being a cmo-dos at a competitor, when he comes into the house, he has plenty of experience ( stories) to share. Knowing exactly how the competition thinks, what they have in their workshop, who their customers were, what makes those customers buy, when they are likely to be next, what they thought about IMSC's product- these are some of the most valuable insights a company can get. Put another way, a company might offer millions of dollars for those "insights" ( note, buying insights makes them different than just sitting in a meeting and hearing them).
Best of Luck to ALL IMSC LONGS!
