Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Need positive news for pps to go up.

What the market knows at the moment:

- Store count going down.

- Losses of $0.50 on ever $1 of revenue in Q2, even with management taking no salaries.

- Audited financials showed that previous profits were actually losses; in 2013 loss equaled revenue.

- Company unable to finance opening of sports bar.

- 'Reality show' was a one time infomercial.

Market price represents the above knowledge. Need better things to happen to reverse trend.