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Friday, 04/21/2006 8:32:08 AM

Friday, April 21, 2006 8:32:08 AM

Post# of 353150
Bravo! Foods International Corp. BRVO), a brand development and
marketing company that manufactures, promotes and distributes vitamin-
fortified, flavored milk drinks and other beverages, announced today that
Coca-Cola Enterprises Inc. ("CCE") is expanding the channels in which CCE will
distribute Bravo! milk products. The new channels of distribution include
grocery stores, drug stores and mass merchandisers
Bravo! Foods entered into a distribution agreement with CCE in August 2005
which provides for the distribution of the company's flavored milk products in
the United States as well as Canada and some international locations. The
agreement specifies that CCE would implement its distribution of Bravo! milk
products on a ramp up basis. Prior to today's announcement, CCE distributed
the company's products to convenience stores, schools, colleges, vending
machines, bodegas, delis and hospitals. The addition of groceries, drug
stores and mass merchandisers, which are major channels of distribution,
coincides with the expected increase in Bravo!'s manufacturing capacity. The
Company is currently on schedule to increase production from 2.5 million units
per month to 7.5 million units per month by July at its co-packer, Jasper
Products' facility.
Roy Warren, Bravo! Chief Executive Officer commented, "We are pleased that
CCE will increase the channels of distribution of Bravo!'s milk products to
coincide with the increase in our manufacturing capacity." He added, "The
addition of these new channels of distribution is significant for Bravo! as
the grocery, drug and mass merchandisers are extensive distribution channels."
Hal Kravitz, CCE's Chief Revenue Officer commented, "We are excited about
bringing Bravo! milk products to these new distribution channels. Bravo!
Slammers are key products that will further enable CCE to broaden our total
beverage portfolio for our customers. We intend to expand distribution
channels as Bravo! increases production capacity."
About the Bravo! Foods International
Bravo! Foods International Corp. develops, brands, markets, distributes
and sells nutritious, flavored milk products throughout the 50 United States,
Great Britain and various Middle Eastern countries. Bravo!'s products are
available in the United States and internationally through production
agreements with regional aseptic milk processors and are currently sold under
the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are
available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms,
Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's,
ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Many of Bravo! Foods' Slammers(R) lines of shelf-stable, single-serve milk
drinks are co-branded through exclusive partnerships with Masterfoods, a
division of Mars Incorporated.
On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the
Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro
Slammers(TM) products, under a Master Distribution Agreement with Bravo!.
For more information, visit: http://www.bravobrands.com .

Investor Relations Contact:
Integrated Corporate Relations
Kathleen Heaney (203) 803-3585

Company Contact
Jeffrey J. Kaplan, Chief Financial Officer
(561) 625-1411
SOURCE Bravo! Foods International Corp.


Contact Information:
Jeffrey J. Kaplan, Chief Financial Officer, Bravo! Foods International, +1-561-625-1411; or Investor Relations, Kathleen Heaney, Integrated Corporate Relations, +1-203-803-3585, for Bravo! Foods International

WebSite:
http://www.bravobrands.com

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