Intel Corp (INTC)

[ibc]

This post summarizes the issue well. I think the merchant standard (CurrentC) will fail hard.
http://daringfireball.net/2014/10/nfc_apple_pay

What Apple gets and what no one else in the industry does is that using your mobile device for payments will only work if it’s far easier and better than using a credit card. With CurrentC, you’ll have to unlock your phone, launch their app, point your camera at a QR code, and wait. With Apple Pay, you just take out your phone and put your thumb on the Touch ID sensor.