Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Instead of wasting too much money on huge endorsements, Musclepharm should follow the example of Redbull and invest in smaller endorsements....be it the surfer from Peru, the hip hop artist from Norway...whoever is considered cool in the local market.
The typical buyers of Musclepharm's products are the same as Redbull's buyers, they are young people into local subcultures.

The fact that Tiger Woods is known all over the World, that is hwhat gives value to Musclepharm...but sponsoring his golf bag, I doubt thatll boost sales of MP Combat Whey or MP Assault...Those watching golf aren't bying that much protein powder.

However, Coco Protein and other mass market protein products could be bought by the golf playing age group...unfortunately, Musclepharm hasn't launched most of these products yet nor does it have any mass market channels for these products as of today.

So, unless Musclepharm steps up its efforts with the mass market products....Tiger Woods will have zero value to it.