BIGG ~ According to the Toy Industry Association (TIA), U.S.
retail sales of toys generated almost $22.B The toy
industry’s annual total economic impact in the U.S. was
nearly $75.03B. It is no surprise that the U.S. remains
the world’s largest toy consumer followed by Japan,
China, Britain and France.
It is worth noting that two major toy manufacturing
heavyweights, Mattel and Hasbro in 2013 were in
unfamiliar territory. Hasbro’s year-on-year operating
profit was down 11% in the last quarter, and Mattel’s net
income fell 24%.
What is the reason for the decline? It may be that women
today are having fewer children at a later age when they
have more money. Between 2009-2010 the average age
of a first-time mother in Britain, Germany, Switzerland
and Japan rose by almost half a year. Spending per toy
and per child was consequently on the up, even though
unit sales were down.
So what is BIGG doing to garner market share in
China?
In the news release we highlighted above, the company
mentioned “Afangta” (www.afangta.com), a branded toy
platform established by BIGG to provide a wide
array of online ordering and product distribution
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