Thursday, October 23, 2014 12:49:12 PM
That's because it was, like virtually every PR, vague and ambiguous. Investors are fed up. The "national retailer" was not what they expected both in name and MRIB program and the Brazil excuse is on thin ice but some are holding on to hope that there may still be hope. The redirection of the shipment is, until it happens, just bunk. But MRIB had to do something. At 2:30 the stock was down almost 40% on the day and seemed to be in total free fall. The PR came out roughly 18 minutes later. HMMMMM...
All they did was stem the bleeding temporarily. It will begin again soon as MRIB loses credibility and promises go undelivered and the true story is told.
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