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DewDiligence

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DewDiligence

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Re: DewDiligence post# 182624

Wednesday, 10/22/2014 3:33:45 PM

Wednesday, October 22, 2014 3:33:45 PM

Post# of 253175
WSJ interview with EXAS CEO—an excerpt:

http://online.wsj.com/articles/ceo-has-high-hopes-for-at-home-cancer-test-1413926879

WSJ: How are you marketing to consumers?

Mr. Conroy: If you’re on Facebook and your 50th birthday is in the next month, you’re going to get served with a Cologuard ad right in your news feed. And when somebody types in colon-cancer screening in a Google search, odds are they’re going to see an ad for Cologuard.

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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