TJG - what do you want the company to do/announce?
they can only report on what is going out the door as they cant claim that as revenue until it is actually paid. now - we can get into a discussion on GAAP reporting and how they are interpreting/reporting but that is somewhat a moot point due to a virtual lack of sales the past several quarters due to being locked down/not having product for sale.
if they provide guidance and give updates about how the brand is being responded to what their expectations are for next year (ie -guidance) - they they are being accused of pumping/doing nothing but providing forward looking statements with no teeth/facts.
right now the stock is a complete free for all with the past dilution (and further impending dilution) creating a haven for traders as it goes back and forth. very little the company can say right now will change that. the only concrete change will come in the reported numbers which are due 11/15. even then - the majority of sales in 3Q14 wont be booked until revenue until 4Q14 which wont be available until 3/30/15.
i have occasionally actively traded/flipped stocks when i have followed them for long periods of time and got a feel for the drivers. i could probably do so here as well with a relatively high level of confidence (relative to risk). however, for me, i see this as a long term investment with a 6-24 month time horizon for results/proof of viability in the market place. i have given the company considerable latitude on the production issues and resulting cataclysmic results as i have spent a lot of time in the mfg environment and ran small businesses and understand how these things can blow up very quickly and destroy small companies. whether right or wrong - i will be able to confidently reconsider 3/30/15 with that report.
at that time - either the brands/company is viable or it is not. they did $2MM in 2012 prior to production issues and they are giving guidance for $5MM in 2015 primarily along the small cstore/small chain operators.
detractors harped they would never get funding.
then they said the funding they got was horrible.
then they said they wouldnt make product.
then they said the product produced wasnt real/wasnt being shipped
then it wasnt being reported on sales amounts.
etc
etc
there is plenty of truth in most of what they say. however, all long term investments must be put into context. is this company in a better position than it was 12 months ago? what was the price 12 months ago and what were the sales/expectations of sales? how many shares were OS then vs now?
roughly twice as many shares now and the price is anywhere from 5-10% of what it was. if one makes the basic assumption that the company is legit and therefore the PRs/Social media posts are not a big ruse to give the appearance of impending success/sales - than the future looks very attractive $5MM vs $2MM when the market cap is a fraction of what it was when they were doing $2MM.
if you have specific concerns or would like to see specific items being announced/reported on - contact the company/Veal and make the suggestion. i have found him to be very attentive and willing to listen/discuss where he is able to.
i can not fault the company for trying to manage the share price day to day when they are in the midst of dilution that was a known entity. volatility will remain until the picture becomes clearer/more certain and the shares being flipped for fractions of a cent get more fully absorbed by long term holders (such as myself). i started buying again today when it breached $0.004. i apparently wasnt the only one who did so. however, the shares i have wont be turned over if/when it crosses $0.01 later this week/next week.
the stock remains highly speculative and there will not be a solid, viable report for investors to really sink their teeth into until 3/30 when they have a full quarter of sales/revenues to report on and three quarters of sales to discuss (3Q-4Q14, and 1Q15 which wont be reported until 4/15/15 but can be discussed in the 10K 2014 to be released on 3/30).
i agree with another poster that i think it is reasonable for teh company to put an actual dollar figure to the pallets as they go out. they can either provide number of pallets or total sales value of the pallets therefore keeping revenue/bottle confidential.
however, the company would be putting themselves into serious legal jeopardy claiming they are shipping all of these pallets and none of them actually being shipped out. further, if they are shipping them with no intent on collecting - how are they going to provide any value for themselves in terms of enriching themselves on the backs of shareholders?
AI
