You are correct...I actually know the Dillon family pretty well and are great people. I wish they would have held on to their chain, but can't fault them for selling. Dillon's are very nice grocery store chain and they are all throughout KS and in many small towns.
I know that sells in Small towns are not great, but I will tell you it all adds up. My family are farmers in Western KS. As most farm families I know we buy everything in bulk. The pallets you see people buying of Fizz is comparable to what our garage's look like with Powerade, gatorade, vitaminwater, etc, during the summer. We can't keep the stuff in stock...coolers full and we give it to anyone and everyone. I will tell you as soon as it becomes available in our area, I will have Fizz in the coolers for everyone to enjoy. You may ask why I don't do this now...I have shared with many people back in the rural parts, but farm communities do not buy there goods off the internet...they go to Dillon's and buy. They go to Sam's and buy in bulk. In due time it will come.