Bebida Beverage Company (BBDA)

[mysterymeat]

No surprise that BW fails to mention just what it was the Oprah Magazine Recognized about KU.
The Science: Small studies have shown that the root of the valerian plant, a key ingredient in this beverage, may aid in reducing insomnia—but the effect was found only at doses of 400 milligrams or more. At just 15 milligrams per can, Koma Unwind offers significantly less.

For our testers, the three drinks seemed to lead to greater serenity, but one question remained on everyone's minds: Are they safe? Compared with anxiety and sleep medications, which go through rigorous clinical trials, these beverages are loosely regulated by the Food and Drug Administration. They can pack as much sugar as a can of soda (Koma has a whopping 46.5 grams!) while offering such small amounts of their herbal ingredients that you're unlikely to feel a lasting effect, says Sylvie Stacy, MD, a resident in preventive medicine at the Johns Hopkins Bloomberg School of Public Health, who has reviewed the safety and efficacy of these kinds of drinks.

Out of the 3 tested by O' staffers, Neuro Sleep received the review.

Real-Life Road Test: "With a 6-month-old baby, it's hard for me to fall asleep some nights even if I'm dog tired. But after making this Hi-C–tasting drink my nightcap, I found myself drifting off within 20 minutes. Even though I'm a light sleeper, I wasn't roused by every little sound—I could still hear my son when he woke up, but my sleep was deeper. Plus, I felt extra energized on mornings after I drank one compared with the days when I had skipped it."
—Kristi Stewart, Editorial Projects Coordinator.

http://www.oprah.com/health/Relaxation-Drinks-Beverages-That-Make-You-Calm/2