This sort of thing should be handled by Sunrise, Rushnet's sales and marketing arm.
Matter of fact, I think the firm is not aggressive enough with its supposed duty as there are quite a number of areas without RUSH products, including portions of Southern California.
Here's a 2005 PR:
RushNet Appoints Industry Veteran as National Sales Manager
Business Wire, August 1, 2005
BLUE ISLAND, Ill. -- RushNet, Inc. (Pink Sheets:RSHN.PK) is pleased to announce it has retained the services of Sunrise Brand Management Specialists LLC for sales and marketing of RushNet products in U.S.A. and Canada.
Sunrise founder and president Robert Tepper has amassed over 35 years in the natural foods and grocery industries and was responsible for the meteoric rise of Blue Sky Natural Beverages, now a division of Hansen Naturals, Corp. (NasdaqSC:HANS). Mr. Tepper's firm will oversee existing brokers representing RushNet products, appoint new brokers for North American regions not yet covered, and manage the roll-out of new RushNet offerings.
Robert Corr, RushNet's president, stated: "Robert Tepper is a fierce competitor and proven winner. Some years ago, his beverage company (Blue Sky) and mine competed toe to toe. Today, I am delighted to welcome my former rival to the RushNet team. Tepper is a power-hitter with a sweeping knowledge of the marketplace and working relationships with major players in natural foods and grocery."
"This is a further evolutionary step for RushNet, Inc.," Corr continued. "We have now marshaled an extensive distribution capability and highly motivated sales force. With the appointment of a national sales management firm, RushNet can be assured of greatest possible multi-channel market presence while focusing on product development, production and profitability."
