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IKMA "The art and science of marketing is changing,"
says Paul Williams CEO of iKarma Inc., (OTC: ). "Unfortunately millions
of good small businesses are being left behind." Publications like Business
Week, INC., Forbes, Business 2.0, Fast Company and Wired may regularly
feature companies using cutting edge marketing techniques, but average
readers interested in actually implementing those ideas are often left
frustrated and confused. To enable small business owners around the world
to actually join this marketing revolution, iKarma has combined several of
today's most powerful marketing concepts into a single easy to use online
tool.



Get Viral and Sticky, RSS Linked and Web 2.0 Clique



iKarma combines reputation management, business networking, viral and word
of mouth marketing with a healthy dose of Web 2.0 interconnectivity to
create a marketing tool that can be used by almost any business, no matter
how large or small. Let's take a look at how iKarma combines these powerful
components:

-- Reputation Management
Vendors who sell products through Amazon and eBay have proven the economic
value of giving consumers an easy way to check a seller's reputation.
iKarma breaks the reputation manager free from the confines of traditional
closed auction and shopping websites and allows any business to reap the
benefits of capturing customer comments and ratings. iKarma then adds a
conflict resolution system to help handle temporary misunderstandings, and
a feedback system so iKarma users can add comments to each review. This
whole system is then optimized so iKarma user profiles rank high on search
engines like Google and Yahoo. Finally, iKarma lists users in its own
directory where businesses are listed by the reputations they earn, rather
than the money they pay.

-- Business/Social Networking
People are connecting and communicating like never before. Consumers trust
the opinions of other consumers, and the opinion of a trusted source trumps
every other form of advertising. The public fascination with networking can
be seen in the rapid growth of social networks like Flickr and MySpace, and
with business networks like LinkedIn and Ryze. To help iKarma users join in
this consumer-centric revolution, every iKarma profile features an advanced
network viewer making it easy to identify and connect with trusted
businesses through multiple degrees of separation. The iKarma network
viewer incorporates an advanced visual "mind map" interface (ex.
http://www.ikarma.com/user/networkviewer.asp?userid=1) that makes exploring
these interconnections a fun, easy and visual experience.

-- Viral Marketing
iKarma was designed from the ground up to be intensely viral. Every iKarma
user is guided through an automated process to add iKarma seals to their
email, website and other online and offline communications. Every iKarma
reviewer is given the option to forward their review to others who might
have an interest, and every iKarma profile contains a tell-a-friend feature
to spread this awareness even further. Search engine optimization ensures
iKarma profiles come up when anyone searches on an iKarma users name or
business, and/or when a search is done on the name or business of anyone
who has left a review. iKarma users even get viral exposure by reviewing
others. For example, let's say John posts a review on iKarma about the
great work that Cindy did for him. When Cindy tells others about her
iKarma profile, or when John's review of Cindy comes up in an online search
for her, John's review gets seen in addition to Cindy's. Any of these
people may now check out John's Profile. So, indirectly, John has spread
his own iKarma by simply reviewing other good service providers. This
makes iKarma a powerful source of indirect referrals, and a great way to
benefit by giving to others.

-- Word-of-Mouth
Word of mouth is so powerful that it trumps every other form of
advertising. But Word of mouth suffers from two weaknesses. First, most
consumers have a relatively small circle of friends and family with which
they share and exchange information. Second, the short attention span of
the general public gives word of mouth a limited window of time before
consumers start talking about something else. iKarma breaks through both of
these limitations. By making customer comments available online in written
form, a single iKarma review can be used to influence thousands of
prospects anywhere in the world. iKarma enables word of mouth to transcend
both time and distance.

-- Web 2.0
iKarma has been diligently working with the Web 2.0 community to
incorporate Web 2.0 features and open architecture. iKarma profiles can be
cross linked with a user's other online profiles to establish an
overlapping web of identify. These cross links could include a user's eBay
profile, social network profile or personal blog or website. iKarma
incorporates tagging so users can tag their own profile as well as that of
any individual review. RSS feeds of iKarma profiles are available in
multiple configurations and the popular iKarma Network Viewer can be
embedded in to any website. iKarma is currently accepting applications from
beta testers for its upcoming API.



iKarma, Positioned for Growth



Favorable reviews of iKarma have recently appeared in C/NET News, PBS and
across the web in various reviews by Bloggers, the Web 2.0 community and
even a few Venture capitalists. But iKarma is designed to grow all on its
own.



Every aspect of iKarma that helps our users build and spread their own
reputation also helps build and spread awareness of iKarma itself. Every
iKarma user who writes or requests a review, and every iKarma user who adds
an iKarma seal to their email, blog or website, helps spread public
awareness of iKarma to new users. Our free basic (advertising supported)
service combined with an easy upgrade path to our (planned) advanced paid
service, will ensure that iKarma is positioned for viral growth while
preserving a workable revenue model.



To ensure maximum media exposure, iKarma has built a tag based media alert
system that allows Bloggers and writers from various industry trade
publications to monitor what consumers are saying about businesses in the
industry they cover. iKarma is literally a story generator, and this new
feature should become a gold mine of story ideas for business writers as it
spreads public awareness of iKarma. Our terms of service give writers free
permission to quote from any iKarma review as long as iKarma.com is
credited as the source. Bloggers and writers interested in talking with us
about how trust and reputation influence their readers can contact us at
anytime for interviews and additional information.



About iKarma, Inc.



iKarma Inc. is a public company that trades on the Pink Sheets under the
symbol IKMA. Based in Jupiter, Florida, iKarma Inc. specializes in
providing reputation and customer feedback systems for businesses and
professionals. iKarma's mission is to help create prosperity and commerce
by bringing greater trust and openness to business transactions. iKarma is
a proud member of WOMMA, The Word of Mouth Marketing Association.



iKarma, iKarma.com, eReputation and eReputation.com are all service marks
owned by iKarma Inc.



Forward-Looking Statements



This release contains forward-looking statements, including the Company's
expectations or beliefs concerning, among other things, future operating
results and various components thereof. The Company cautions that such
matters necessarily involve significant risks and uncertainties that could
cause actual operating results and liquidity needs to differ materially
from such statements, including, without limitation: (i) increased
competition, (ii) changes in the demand for e-commerce and internet based
businesses and (iii) changes in general economic conditions. Investors are
advised to seek professional advice and conduct a complete due diligence
regarding this, or any other company being considered for investment
purposes. Investing in securities, particularly in issues priced at less
than $1 per share, involves substantial risk and may result in a partial or
complete loss of investment capital. Press releases issued by the company
should not be interpreted as an offer to sell or a solicitation to buy
company stock.
For general information about iKarma, visit http://www.iKarma.com.

iKarma Inc.
1203 Town Center Drive
Suite 212
Jupiter, Florida 33458
[phone] Phone
[phone] Fax



Keywords: reputation, reputation management, trust, viral marketing, social
network, business network, word of mouth, Web 2.0, Jupiter, Florida, Palm
Beach County.



For further information, contact:
Paul Williams
CEO, iKarma Inc.
[e-mail]
1.561.427.7285 Phone
1.561.427.7881 Fax