NeoMedia Technologies, Inc (NEOM)

[RationalObserver]

Let me make the important qualification that I am NOT a patent attorney.

But I did once upon a time take a look at Neomedia's most basic patents, the ones it filed very early on. Mostly, they talk about the uses of 1D codes, and particularly the notion of a "resolution server" -- important perhaps for 1D codes, but not so for 2D codes (Semacode, for example, simply encodes a URL in the code itself).

My general sense was that the strength of Neomedia's IP is really in the area of 1D codes, product codes in particular, not 2D codes. This of course is only more shored up by its acquisition of patents from LoyaltyPoint, which focus on product codes.

All of which goes to make at least one point: Scanbuy in particular has chosen to storm the fortress at Neomedia's very strongest point: the use of standard 1D product codes. Why they would choose the strongest, rather than the weakest, point, is probably best understood by their therapists.