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Friday, October 17, 2014 11:06:50 AM
Netflix's 4K/UHD Price Hike Is Its Second Huge Mistake
Just this week Forbes reported that the Netflix share price had plummeted by almost 25% in a single day after the company revealed it had added substantially fewer subscribers than expected in the third quarter of 2014 – a failure that Netflix’s own executives place directly at the door of the across-the-board price rises announced for its streaming services in April. For Netflix to announce directly after unveiling these uncomfortable subscriber numbers a further large price hike specifically aimed at the passionate sort of early technology adopters Netflix should most want to be courting seems nothing short of bizarre. Lessons, it would appear, have clearly not been learned.
http://www.forbes.com/sites/johnarcher/2014/10/17/netflix-4k-uhd-price-hike-is-second-huge-mistake/
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