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Gaming to Pay the Rent:

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Pic Member Level  Friday, 10/17/14 10:21:45 AM
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Gaming to Pay the Rent:


“People's eyebrows still might go up in shock,” says Matt Wolf, the global head of gaming at Coca-Cola, which sponsors portions of the League of Legends pro play with Riot Games. “They don't realize it's a three part experience. Sure there are people playing games, but there are people watching games live, and that’s electric. And then there are people watching it home via stream.”

Coca-Cola recognizes esports are growing and wants to be on the ground floor, says Wolf, who has a background in games working for EA, Sega and then his own company, Double Twenty Productions.

“This game and player-verse, and the volume it reaches, is so powerful. Any company should take it seriously,” he says. “I think it could be an Olympic sport in 2020.”

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