Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

What about third SWFL store and sports bar, many months overdue? Or the New Jersey store, and the five Arizona stores, and the now you see them now you don't Texas stores? Or, big picture, the 100 stores (50 company owned, 50 franchise) it said it would open in 2013 in the sponsored Prime Equity Research Report?

There is the company who has outperformed and delivered what it said it was going to do

In July 2012, BCCI announced that A. Smith & Company Productions and M&M Productions would produce the reality show -- organizations with experience. Instead, RLTR produced a paid advertisement in 2014.

Which wasn't even on the program guide, at least for Comcast in my area -- and showed three hours earlier than announced by the company!! And the 'several repeats planned for October' are also not on the program guide; with no times announced, any watchers will be with luck only -- or perhaps you can share the planned showtimes?

And what about the ice cream? $500K worth of stock was put into it, yet the company's Description of Business in Note 1 of the recent financial statements does not even include reference to ice cream:

Baristas operates a specialty drive-through beverage retailer with attractive female theme-costumed models as servers. Baristas provides its customers the ability of drive up and order their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverages. We generate revenue by offering our patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas and other custom drinks. In addition, we offer smoothies, fresh-baked pastries and other confections

So yes, they said they would introduce ice cream and they did, but impact on shareholder value has been positive. Does anyone know if it is even still selling in New York area supermarkets? Gristedes, etc?

I fully agree that being audited and being fully reporting are good moves -- although previously reported revenues dropped upon audit, and profits turned into huge losses, more than revenue in the most audited recent year.

But let's not kid ourselves regarding NASDAQ listing. While such reporting is necessary, it is hardly sufficient -- the capital/profit requirements appear well out of reach. In the last reported quarter alone, the company lost $0.50 for every $1.00 of revenue generated -- and revenue declined 30% year on year due to 10 stores in operation versus 13.

Net: It is hard to understand your enthusiasm for the performance of the company versus multiple expectations it has set over the years.

I am not 'creating' a history above, I am reporting one based on the company's own press releases and financial statements. As always, I am open to any factual correction.