This will not happen till there is national penetration the brand just rolled out in July that will take some time. There is advertising the brand is piggy backing off of and I saw it at the booth. Larry The Cable Guy in on radio and TV daily Prilosec spends 40mm a month in advertising. People came to the booth and said oh I know this I seen this on TV. They had seen Larry on TV so what that is causing is share of mind. Larry is so branded from these ads when the consumers see his face etc.
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