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Netflix founder joins NanoTech
NanoTech Entertainment, a pioneer in bringing the 4K Ultra HD experience to consumers, has revealed that Mitch Lowe will head up its Content Advisory Board. Lowe will help with advancing NanoTech’s major studio relationships as NanoTech expands its 4K Ultra HD business.
Lowe’s career in the video business started in the 1980’s with Video Droid, an early movie rental machine that he then sold to a Japanese ATM company. He then opened a successful chain of video rental stores.
In 1997 Lowe met with Marc Randolph. Reed Hastings and Marc Randolph, along with Mitch as the video rental domain expert, created what would become the world’s premiere video service, Netflix. After serving as Vice President of Business Development & Strategic Alliances for Netflix to 2003, Lowe was recruited by McDonalds to work on a video-rental service that eventually became Redbox. Lowe served as Chief Operating Officer and President of Redbox until October 2011.
Lowe stated, “I am very excited about joining NanoTech and helping them define the next generation of video on demand with their 4K Ultra HD initiative. Having seen their successful debut of the Nuvola NP-1 at CES earlier this month, I think NanoTech is uniquely positioned to deliver The Future of Television.”
Netflix Ultra-HD price hike
Netflix is to charge an extra $3 a month to new users in the US to view its 4K output over and above the minimum tier of $12 for its ‘family’ bundle.
“We decided to move 4K UHD video into our four-stream plan for new members who sign up and care about the highest-quality video Netflix offers. We have a modest and growing catalogue of titles in 4K, including House of Cards, Breaking Bad, The Blacklist and a slate of upcoming Netflix original series,” a Netflix spokesperson told Variety.
