Why would a consumer ever want a liquid food product with chewables in it?
Some are skeptical that there's any possibility of demand for such a product. Here's what makes me crack up when I hear that. Absent the sweatness factor, we are simply describing soup. And those following the evolution of the soup market have seen the packaging become much more on-the-go convenient in recent years. And the most convenience portable food package is a beverage container, since no utensils are required.
Consider this. In supermarkets, consumers have the choice of dessert pies (apple, peach, blueberry, etc) and hearty/meal pies (chicken pot pies, beef pot pie, shepherd's pie, etc). Wouldn't a chewable juice simply offer the consumer the same options for soups?
I don't know if the chewable juice category will ultimately be a big success, but if the soup market is any indication of the potential, then Fresh Promise/Harvest Soul may be on to something big here. “At first, dreams seem impossible, then improbable, and eventually inevitable.” - Christopher Reeve
As always, simply my opinion.
"Soup lovers across America consume more than 10 billion bowls of soup each ... which are among the top 10 food items sold in grocery stores every week"
link:
www.campbellsoup.com/Resources/AboutUs
FPFI
