Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

I think Musclepharm makes more money on the powder....and yes, there is a lot of competition in powder...in particular from Optimum Nutrition and Cellucor at the moment...but also from the ones like Cytosport at Costco. Costco seems to favor Cytosport and Premier Protein at the moment...it really gives them lots of consistent space.

Smaller brands like Cellucor and Musclepharm have to fight for the space at big box retailers, as they probably try to squeeze them a little on the price. Glanbia and Post Holdings got more power as they got more to offer big box retailers in terms of range of products and guarantee of delivery.

The Italian business university Bocconi got an entire course named Trade Marketing...dealing with the aspects of getting your products into retail stores...it's a struggle for smaller companies as the larger retailers squeeze them hard on the price.