Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

I am telling the truth the booth was packed and I expect we will see articles from the Beverage Magazines coming in next month or will see articles. Both Bevnet & Beverage industry were at the both taking photos. You can also see they put videos from the booth of Facebook for you new its good to keep an eye on their FB. https://www.facebook.com/GitRDoneEnergy You will see they have a photo of the editor of Bevnet on the FB page. I can tell you this they had a lot of Indian guys at the both. These guy today run the master distributors as so many c-stores are Indian owned and there are Indian c-store associations and those guys were all over the booth. They were lining up master distributors who sell to jobbers. I can tell you this we will see sales increase each quarter as they continue to grow the brand. What their doing you have to relies is not easy. Tons of people try to get market share but they are very good at selling they have a national celeb behind the brand. Larry the Cable Guy as I heard them explain is on TV day and night and radio ads with Prilosec who spends 40 million dollars a month on advertising. Prilosec is a 26 billion dollar company in sales. So the advertising is huge and this brand is so lucky to be piggy backing on all of that advertising that is branding Larry day and night. What this does and let me explain from a beverage aspect is it creates share of mind in the market place. Share of mind in the market is powerful and what gives this sell through out the gate which is a massive advantage. I have shown the product to stores when it first came out in July and they said oh I have seen that sure we will put this in I think I saw an ad for this. They couldn't of seen an ad or know the brand it was new. I knew then we had share of mind in the market place from all the branding done of Larry. This is a massive advantage over other brands besides 5hr which advertises and has 90 percent of the market. I believe that as I like to explain they are the coke in the energy shot industry. The will remain being Coke. But no Pepsi has emerged yet. There is always a Pepsi. Take Ford & Gm, Take Apple and Samsung so many examples of this etc. There has yet to be a company who can get into the energy shot business and take market share. With this branding and all the advertising done, plus the market and store buyers looking for healthy choices this brand has the best shot to become the Pepsi its the only other shot that has real branding and that can take this position. Also their is no better name in energy than Git-R-Done. This is on point and code with the market and part of pop culture. So their is a real opportunity. I watched Vitamin Water, I watched Monster, it all took a lot of time and money to get there it also took to things. It took street jobbers and master distributors and it took DSD house and beer distributors to open up the markets for these brands. If Git-R-Done over the next two to three years can gain 10% percent market share then it can happen and grow into the Pepsi in the energy shot sector. This is going to take more money and I think soon from what I saw at the show we will see a financer come into place for production and capital soon those guys are also at the show walking around looking for the next big thing. I was ask do I think Revenue - share price. Yes we have seen no revenue released yet and we will see some from the soft launch but it will be even more the next quarter and we will see steady growth each quarter. This is a marathon its not a sprint but they have a huge advantages over others. First they have great branding, they are piggy backing on millions of advertising and creating share of mind in the market place with out total national distribution yet this is also important as distributors are willing to open the door and take a chance on this product over others because of the instant branding and the huge advertising of Larry face day and night on TV. It's not rocket science if you were setting there looking at three energy shots you pick this one as the one having the best chance to make it and that is what is going on. They have a healthy energy shot with the worlds leading antioxidant and first time its ever been put in a drink another huge advantage. They have Larry promoting the product another huge advantage. They have a product that taste great and works another huge advantage. So its a matter of more counters and more stores which will create more revenue and as time goes this will increase the share price. I believe the brand and stock is strong enough to Git-R-Done. As they told me at the show, its about sales, its about more sales and getting our product on more counters and I think they are focused on making this happen. I am not a stock guy but a beverage guy and I have been buying more as it went down to equal out my average. I am here for the long haul.