Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

I am a distributor of the company and have been since 2009 before the company was public before the deal with Warner for the Hangover Recovery Shot. I have been here since the start I discovered them at NACS in 2009. I was at the NACS show. I saw their booth and what was going on. I expect we will see articles soon from the Beverage Mags. I saw Bevnet and Beverage Industry at the booth with cameras and taking photos etc. What I saw was like a feeding frenzy. They had people on Thursday 7 rows deep they couldn't even talk to all the people I saw them writing orders lots of Jobbers and distributors were buying this product. They had the girls handing out shots and passing sales sheets and cards. They sold a lot at this show but I also saw the buzz around the booth and people at the show were talking about how it was one of the busier booths. I can tell you this the product sells and the sell through is good and the company has Larry promoting it and this is only going to grow and they will continue to add distribution and sales as we move forward. This as I like to tell new people is a marathon not a sprint. They are building this business with master distributors and jobbers and in 2015 we will see DSD guys coming on as well as chains stores. The Energy category is only growing and there is a real opening in the market come January with many distributor loosing Monster to Coke and the door will open for them to go into more distribution channels. I saw with my own eye what is going on and it is exciting. They are hard workers and they are big at promotions and selling. People both consumers and retailers and distributors like the brand. This is about more counters and more sales. From what I saw their going to need a lot more money soon. I can telling you from a beverage guy and from a distributor view this is a winner. This can be a national brand and I really think its going to happen. The product is excellent for you who are new here it works and taste good and it has great branding and strong support. They actually needed a bigger booth and more people on the floor they had so much interest. I watch the booth on Wens and Thursday of the show for a few hours it was none stop. I didn't go to the show on Friday as it was a half day and I had seen all I needed to know. Also there were not really any other new energy shots a few but I mean nothing to concern about and this was the only healthy energy shot in the show. So that is my update from the show. I think they are going to be very busy over the next few months. Git R Done HJOE!