Five-log reduction: A measurement of the amount of potentially harmful elements removed from a product. And more specifically, it reduces the number of microorganisms by 100,000 fold.
When Harvest Soul, a subsidiary of Fresh Promise Foods, was recently validated for having achieved 5-log reduction in their soon-to-be-launched chewable juice product line, it was a major milestone, and here is why.
Limited shelf life is one of the biggest challenges in getting mass distribution of fresh organic beverages. And one of reasons why most fresh organic juices have a very limited shelf life, is the pathogens that are present. One way to avoid having a high level of those pathogens is via pasteurization, but that process destroys important vitamins and minerals (and enzymes).
Since HPP is being utilized by Harvest Soul, the consumer gets the benefits of a fresh organic juice product, and the retail store gets the benefits of longer shelf life (reducing their cost because there is less product lost due to expiration). Combine a superior product with the marketing experience that Kevin Quirk got as the head marketing guy for the Minute Maid division of Coca Cola, and (excuse the pun) have a recipe for success.
As always, simply my opinion.
Here's a portion of the recent testing-results related PR:
"Through a series of three independent lab tests, it was confirmed that HPP has met the FDA threshold of a 5-log reduction of all three major pathogens (E.coli O157:H7, Salmonella enterica and Listeria monocytogenes), typically found in organic products like Harvest Soul Organic Chewable Juices. The Company's environmentally-friendly Fressurized (TM) process ensures that their hand-crafted juice blends will retain their "farm-picked" flavor, along with guaranteeing food safety, extending shelf-life and maintaining freshness, all without the use of chemicals or preservatives."
FPFI
