CIRT- as CirTran Corp. Evander Holyfield to market First, came the worldwide rights -- and today, the
world-class lefts and rights -- as CirTran Corp. (OTCBB: CIRT)
announced it has joined forces with former heavyweight champion
Evander Holyfield to market and promote "The Real Deal Grill(TM)," a
new electric indoor/outdoor cooking product to be sold via TV
infomercials.
CirTran, an international full-service contract manufacturer of
IT, consumer and consumer electronics products, said that Holyfield,
the only four-time heavyweight champion of the world, will put the
gloves on again by putting his name on the new grill, and starring in
TV infomercials to promote it and launch sales worldwide.
CirTran said it contracted with the former champion's company,
Holyfield Management Inc., of Georgia, for his services to promote the
product, and to film a series of TV infomercials featuring Holyfield
and The Real Deal Grill, which are scheduled to be filmed in Florida
next month.
The former champ said he was "very excited to have a great product
he truly believed in bringing my fans -- and fans of great good --
around the world."
"In business, just like in my boxing career, I plan to put in the
effort needed to make The Real Deal Grill the champion we all want it
to be," Holyfield said.
A Winning Combination!
"When CirTran obtained the marketing and distributing rights to
the grill for the U.S., Canada, Japan and South America late last
year, we were very excited," said Trevor M. Saliba, the company's
executive vice president of worldwide business development.
"Now, with the Champ in our corner, all I can say is 'Wow!' What a
great winning combination Evander and The Real Deal Grill will be," he
said.
"A Great Meal from The Real Deal"
"When Evander began his boxing career, he quickly earned -- and
always lived up to -- the nickname, 'The Real Deal'," said Saliba.
"Now, for the first time, Evander's fans and anybody else who just
loves good food will be able to get 'a great meal from The Real Deal
Grill!'"
Manufactured in China by CirTran-Asia, which specializes in the
direct response, sold-on-TV marketplace, the grill is the first
proprietary product to be engineered, manufactured and marketed by
CirTran. It was designed and patented by Charles Ho, president of
CirTran-Asia, and comes with a deluxe stand and multiple
interchangeable cooking surfaces, and many other add-on items also
available, making it the must-have grill from camping in the
mountains, to tailgating, to grilling at home.
CirTran said it will initially market The Real Deal Grill via
televised infomercial and print ads featuring Holyfield with its
marketing partner, Reliant International, a direct response industry
pioneer responsible for more than $3 billion in successful product
launches, as well as use Internet media outlets, and the marketing
efforts of its strategic partners worldwide.
"Some of the most popular consumer products in the world are those
originally seen on infomercials," Saliba. "Now, together with Evander,
we're setting our sights on becoming champions of the indoor/outdoor
grill world with this great product."
About CirTran Corp.
Founded in 1993, CirTran Corp. (www.CirTran.com) is a premier
international full-service contract manufacturer. Headquartered in
Salt Lake City, its ISO 9001:2000-certified, non-captive
40,000-square-foot manufacturing facility is the largest in the
Intermountain Region, providing "just-in-time" inventory management
techniques designed to minimize an OEM's investment in component
inventories, personnel and related facilities, while reducing costs
and ensuring speedy time-to-market. In 1998, CirTran acquired Racore
Technology (www.racore.com), founded in 1983, and reorganized as
Racore Technology Corp. in 1997. In 2004, it formed CirTran-Asia as a
high-volume manufacturing arm and wholly owned subsidiary with its
principal office in ShenZhen, China. CirTran-Asia operates in three
primary business segments: high-volume electronics, fitness equipment
and household products manufacturing, focusing on the multi-billion
dollar direct response industry.
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. With the exception of
historical information contained herein, the matters discussed in this
press release involve risk and uncertainties. Actual results could
differ materially from those expressed in any forward-looking
statement.
