Tonner One World Holdings Inc (TONR)

[Voices of Reason]

QS - so what is the true sales goal of the company? From your glossy online brochure, it states:

....The One World Doll Project goal is to capture at least 2.5% (264,000) of the market within its first year...

Yet, in your latest post, that figure appears significantly smaller:

....In anticipation of the 2014 holiday season, One World has already placed a significantly larger production order to bring the Prettie Girls! inventory levels up 75,000 units.

Even with the more optimistic sales figures reaching up to 264k units, with an average gross margin of 30% on $24.99 each, you are looking at almost $2 million in gross margin during the first year. Not so good when you consider the company had a working capital deficit of $4.5 million and an operating expense burn rate of $2.5 million per quarter, $1.6 million in convertible notes, $0.8 million interest expense per quarter, a new $0.8 million loan subsequently announced, and the imminent delisting to the Pink Sheets within a month due to going sub-penny....not exactly a rosy picture is it?