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$MOBO latest news: Mobile Lads Acquires Innovative Online Coupon Platform, CouBox

http://finance.yahoo.com/news/mobile-lads-acquires-innovative-online-130000457.html

AVENTURA, FL--(Marketwired - Oct 1, 2014) - Mobile Lads Corp. (OTCQB: MOBO) today announces its acquisition of the "CouBox" mobile software platform assets, which features a comprehensive coupon and incentive-driven content management system that delivers consumer-centric incentives via a mobile application and website.

CouBox is a smart way for consumers to search for everyday items on sale. Users can quickly and efficiently search for items, brands and stores and then clip items directly to their mobile devices for later use. By utilizing an exclusive algorithm, CouBox can even help consumers search for flyers and match them with coupons for doubling savings. The pattern-recognition algorithm can also predict which items will come on sale and when to make intelligent recommendations to CouBox users on which items to buy.

CouBox gives merchants the capability to sign-up and list 'coupon' items in a format that makes them easily discoverable by CouBox users. The content management system allows for instant mobile alerts and includes an accompanying reward system for allowing these push notifications.

Built on the Google App Engine, CouBox is designed to put the consumer in charge of what they wish to see and/or receive. In an effort to provide even greater value, CouBox was also given the capability to generate shopping routes based on a user's unique profile, saving consumers both time and money.

"We're very pleased to acquire this innovative software, and excited for the pivotal growth it creates for our company," stated Michael Paul, president of Mobile Lads. "More than ever before, conscientious consumers are turning to smartphones for online browsing, shopping and virtual coupons. Complementary to the Mobile Lads' existing platform, CouBox efficiently delivers this capability while enabling merchants to heighten visibility of their sale items and offerings."

Mobile Lads is acquiring CouBox from through the issuance of 3 million shares of Mobile Lads common stock to KZRP Partners, a private software development firm.