Not sure I agree with that. If you look at what's on the table currently we have a 900k order from comic shops only, on top of this we have an unknown number from the order w/ TRU. I cannot believe that TRU would order only 100k for their North American operations.
So again, to avoid the sticker shock you have suggested (very reasonable assumption) do they hold the price they charge to advertise at a fixed rate despite the increased cost of production,etc?
It is my hope they have maxed out the advertising slots at the 30 CPM rate that was mentioned. If REDG puts out over a million books let's hope that the associated revenue to REDG is reflected in whatever number we end up at.
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