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Pink Taco out of L.A and Hollywood serve Day of the Dead "Blonde Ale"

Small Brewery Beers from Latin America Can Spice Up Your Menu
08/09/2014
By Ed Avis

Pink Taco serves the usual line-up of Mexican beers, such as Corona and Dos Equis, that people can get at just about any Mexican restaurant. But Brad Robinson, the beverage director at Pink Taco, isn’t content to serve only the basics. He serves Mexican craft beers, too.

“Whenever I talk to a patrons at a table who are drinking Corona, I say, ‘Let me talk to you about something we carry that’s exciting.’ They always order one, and usually two or three,” Robinson says.

Pink Taco, which has locations in Los Angeles and West Hollywood, is on the leading edge of an important new trend: Craft beer coming from south of the border. Serving this kind of beer can make a Latin restaurant stand apart from its competitors, and can inject new life into beer sales.

“Whenever I put together a draft beer campaign, it’s about discovery,” says Robinson, who began serving Day of the Dead Beer from Cerveceria Mexicana, located in Tecate, Mexico, about six months ago. “I like it when customers leave with knowledge they didn’t have, and using Day of Dead is really great way to educate them about Mexican beers.”