Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

If you believe in BCCI, invest directly.

As the financials show, Mr. Henthorn has sold common stock direct to investors at well below market pricing -- though with almost all authorized shares gone, he might not be willing to at current pricing.

But he might be willing to sell preferred stock, which converts into common at 1:1; he and the other senior officer acquired almost 6M shares of that last fall at an effective price 50% below then market (caveat: there are not sufficient shares of authorized common available to effect the conversion, but Mr. Henthorn is personally incented to figure that one out.).

BCCI has proven to be a good trading vehicle. If the company can:

- open its announced stores (SW FL kiosk, 6 months overdue versus press release date expectation; particularly the Knoxville sports bar, 2+ months overdue); and/or

- publish financials which are not as bad as people are probably fearing (since their publication is more than a month past the usual publication date for Q2); and/or

- announce a meaningful franchise agreement through the 8 state 'master franchisor' announced over 4 months ago,

the stock would likely 'pop.'

I am less convinced that the actual debut of the reality show on October 11 as paid programming on we TV will create much 'pop,' as the stock price logically incorporates that expectation.