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Game Content Streaming Revenue Exceeded $4B

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Pic Member Level  Thursday, 10/02/14 02:28:27 PM
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Game Content Streaming Revenue Exceeded $4B

October 2, 2014/0 Comments/in Digital Media, Technology, Video Delivery
2011 was a catalyst year for the competitive gaming - AKA eSports – online video industry. That year, YouTube and newcomer Twitch made streaming live video game content easy and efficient.

A recent U.S. Internet Peak Traffic study by Deepfield found the number four ranking went to the little-known, three-year-old company Twitch, with 1.8 percent of U.S. peak Internet traffic. The number four spot puts Twitch ahead of Hulu and Facebook in terms of Internet traffic generated by U.S. companies’ networks during peak usage hours. Twitch streams game content to more than 55 million users per month, with 106 minutes watched per viewer, per day.

NewZoo, an international, full service market research and consulting firm focused on the games industry, reports the 2013 eSports and game-related video content streaming revenue in North America was $4.38B or 20% of the global market share – easily surpassing the music streaming revenue estimates of $3B in 2014.

Game content video streaming revenue and its predominantly ‘young male’ gamer demographic is so desirable; Amazon bought Twitch last month for an initial price of $970 million with additional incentives that could push the total to over $1billion.


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