LiveWorld (LVWD)

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LVWD NEWS - Sept 23

LiveWorld Featured on C-Suite TV’s Mind Your Own Business

http://www.liveworld.com/press-releases/2014/liveworld-featured-on-c-suite-tvs-mind-your-own-business/

SAN JOSE, CALIFORNIA and NEW YORK – September 23, 2014 – LiveWorld(OTC Pink Sheets: LVWD.PK), a social media solutions company providing services and software for Fortune 500 companies, is showcased on today’s episode of Mind Your Own Business (MYOB), a digital broadcast business show from on-demand and web-based digital broadcast television network C-Suite TV. Jeffrey Hayzlett, contributing editor and host of The C-Suite with Jeffrey Hayzlett on Bloomberg Television, hosts MYOB.

In the episode, Chairman and CEO Peter Friedman share insights on his team’s background at Apple, taking the element of a deep emotional cultural experience and applying it to the foundation of LiveWorld and its approach to a 3-dimensional experience mixing culture and brand in marketing its Fortune 500 clients. This episode highlights the steps LiveWorld took to present both its services and software to help large brands deepen customer engagement, including:
Strategy, engagement, moderation, and insight for brands’ social media presence to reach online communities, and
The philosophy behind its 3-dimensional customer engaged culture.

“We assist companies in creating a socialized view of their brands. To be profoundly successful in social, it has to be a sharing experience, not only between a brand and its customers, but ultimately to create a sense of community and experience among those customers,” said Friedman.

Peter Friedman is a social media visionary with 30 years experience in the space, providing multiple global brands with strategic social media guidance and delivering hundreds of social media programs in multiple countries and languages. Peter appropriated his experience and background—as Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon—and founded LiveWorld by raising over $100 Million in private rounds and an IPO. Having grown the company to hundreds of employees, he managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences.

Friedman says companies must present deep emotional cultural experiences to their customers in social—to empower people and to give them a sense of creativity and to offer a 3-dimensional brand experience. He discusses how LiveWorld is a leader in social rmedia marketing, customer support and insight through online communities.

Friedman goes on to share with MYOB viewers how LiveWorld aids brands to support brand-marketing initiatives to create strong connections, the importance of creating crucial dialogue to produce loyal customer relationships, and what the litmus test is for brands to be truly successful in social media.

“Our team at LiveWorld is transforming the social landscape for Fortune 500 companies. We guide brands to establish their social identity and to bring their brand alive for customers by telling the stories of their customers; this achieves long-term involvement of customers with the brand, and deepens loyalty and advocacy,” emphasizes Friedman.

“Peter Friedman is a true pioneer in the social media industry. In this episode of MYOB, viewers have the unique opportunity to learn from his insights and experiences,” said Hayzlett. “It’s a great way for the c-suite to get an inside look at the history of social media and where it is going into the future.”

Mind Your Own Business premiered Tuesday, July 15as the first show on C-Suite TV, an over-the-top television experience founded by Hayzlett and the C-Suite Network. All episodes of MYOB can be seen on C-Suite TV, an affiliate of the C-Suite Network.