Yes. 10 straight quarters of losses is a fact.
But, people are not investing/trading RSH based on their poor performance over, arguably, the last two decades... They are investing/trading on whether or not they believe RSH can get emergency funding for breathing room while they attempt to implement a sustainable return to profitability.
We all know your view - now its "wait and see" mode until RSH either does, or doesn't, do what is necessary to get itself out of the dire position that poor management and future planning has put them in.
Odds are stacked against them, but we've all seen crazy things happen.