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Re: ziemz post# 70198

Friday, 09/26/2014 6:50:43 PM

Friday, September 26, 2014 6:50:43 PM

Post# of 80868
it would be cool though if Dr Pepper or Nestle bought Musclepharm to compete against Powerade and Gatorade....not very likely though.

I believe the larger potential lies in the protein RTDS and protein bars. Premier Protein probably sells for $145 million protein RTDs and protein bars (revenue $130 million last year growing 12% y-o-y). Cytosport probably sells for approx $300 million Muscle Milk RTDs and protein bars (as Cytosport's total revenue $370 million last year)....


These two companies sole existence rely on protein drinks and protein bars....not on powders.