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Thursday, September 25, 2014 9:19:49 AM
It is my belief that combat crunch and coco protein sales (at least to fill all of the distribution channels initially) will be between $5 million and $10 million. Remember, I'm not necessarily saying they will have sold $10 million at retail already in just one month, I am merely saying that I believe MusclePharm will have already shipped $5-$10 million worth of inventory to CostCo, GNC, Vitamin Shoppe, Bodybuilding.com, and the numerous smaller accounts that they do business with.
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5 x 4,000 x 15 = $300,000 in sales if they sold just 5 boxes of Crunch Bars at $15 to each GNC store that they have the dedicated wall at (they probably would have to send much more than 5 per store).
the same numbers would hold for the CoCo Protein (possibly even higher average selling price for MusclePharm).
And that is just one account retailer.
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