Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

weTV schedule shows 9AM 11 Oct paid programming.

I have previously questioned reality show business model.

I just googled the we TV schedule, opened the current week, and scrolled across to October 11:

http://www.wetv.com/schedule#day/2014/10/11

You can't get to am programming without clicking at the top of the schedule on 'show earlier listings' -- and then it shows that 6:30AM to 10AM doesn't show details,says 'paid programming.'

Thinking that perhaps the schedule wasn't up to date, I went back to Sept 25 (tomorrow) -- and it says the same thing!!

Sounds like BCCI is in the infomercial business; how funded -- who knows.

Net, I don't understand why the announcement of this show caused a large spike in BCCI market value in August. On the flip side, does show Mr. Henthorn's mastery of PR. The question is whether PR is an investment proposition. I think not -- but may be a trading opportunity, albeit with reducing spikes as traders become less impressed with PR versus performance.