I very much liked what Matt Veal letter to shareholders and what he said yesterday. I think Veal knows what he is doing and he really hit the nail on the head if you have been around as long as me with HJOE. I first met these guys in Chicago in 2009 at the NACS show when the hangover product was a kit with pills and a shot long before the hangover movie deal and long before Git R Done Energy. So I have been around as a distributor with them since the start. They sure have had challenges from the guys who took the company public and under funded it to the manufacture in Georgia, screwing up product & shipments and causing millions in damages to the brand and shareholders. They have yet survived most would of failed, that spoke also volumes to me. My advantage is I have been in the beverage business over 23 years not the stock business. I was there when Hansen started what became Monster. I didn't believe in it. We sold it but it didn't sell great at the start they struggled ,i never thought they ever could get cooler space and we dropped it as I didn't think this could stand up to Coke or Pepsi etc. I was there when 5hr was a pill for Hangovers before it became a shot, who remembers that i have a case still in our warehouse that has to be collectible by now haha. 5hr almost went out of business 3 times and Monster the same both struggled hard very hard to survive. Back then no one saw this energy business or hangover business evolving. Yesterday Pepsi and Coke announced they would be lowering calories and sugar in soft drinks because consumers want healthier choices also the government is all over these energy companies based on Caffeine and if Hillary is the next President then imagine what will happen as government will know what is best for people. I am watching HJOE go through the hard times, like I did with these companies above. The advantage I have is I sell the brand and many others, I see the sell through and I am not a penny stock player. I am a long term player on this company because I believe in what I have seen from the start. Who has ever sold two million in Hangover Recovery Shots only this company and built the category before PLN unlike people like to blame management but PLN screwed it up that why there is a multi million dollar suit going that Veal mention. Also lets address the default that was cause direct by PLN it was not a bill thrown in a draw they couldn't pay it because their manufacture had so screwed up product and couldn't keep up and had lied and put out product that was defective etc. For you new here you need to know the real facts of what happen. I was there we couldn't get shipments and I am in the same state as PLN. I watch people who loved the company now in 2 months of it launching turning coat and running they are penny stock players looking for a short term hit this is a 3-5 year deal here and if you understand beverages and you look at the history of other companies it gives great insight into what it takes to create what we call in the industry share of mine. If you sold brands and watched beverages you would understand this, if your a penny stock player you don't . I keep buying now knowing what will happen in the next few years. This company potential with Veal at the helm is better than its ever been. He has turned ever public company he has ever ran around this is a true fact. This is a great product and it does move well and it has branding its a healthy functional beverage which is on target for the market trend in the energy space. Don't take it from me read Bevnet do your own DD. For those who are not weak at heart this is a company that only comes around every now and then with guys who are fighters and survivors. They are real which is not like most penny stocks, they have a real product on counters and it will only continue to grow. He who does not run will win in my opinion like no other. I watch the turn coats and relies in a lot of ways this country is not like it was even 20 years ago this is not my fathers generation of WW2 guys and I guess being raised by him makes me a bit like that I can stomach this etc. This is good for a guy like me who understands beverages and consumers and trends and not stock. The next year will be very interesting those who stay the coarse and follow the beverage market and not the stock market will be the huge winners in the in with the stock. As the stock will catch up in time to what happens in the real market place the counter where consumers vote daily one shot at a time. The market cap of 800K would suggest that the company can only sell 300K a year. They will do that in Vegas in a few weeks or more, so this is so under valued if you understand beverages and what is going on in the beverage market and not the stock market. I hope my view helps some of you and others good luck if you decide to move on.
