NEWS!!!!!!
NXT-ID Marketing Update for Wocket(TM) Smart Wallet
9:00 AM ET 9/24/14 | PR Newswire
NXT-ID, Inc. (NASDAQ: NXTD), a biometric authentication company focused on the growing mobile commerce market, issues the following marketing update for the Wocket(TM) smart wallet.
The Company will be increasing its tactical and strategic marketing plans to spread consumer awareness as well as introduce wocket and wocket number encryption to financial institutions that issue credit and debit cards. The Company also intends to start a merchant education program about the many convenient and secure features of Wocket.
The Company will be exhibiting at the upcoming 2015 International CES (Consumer Electronics Show(R)), the world's gathering place for all who thrive on the business of consumer technologies, to be held in Las Vegas, January 6-9, 2015. "CES has long been recognized as the showcase for the best innovations in electronics," said Gino Pereira, CEO of NXT-ID. "It will be a fitting coming out party for Wocket!"
The Company has also resumed full national coverage of its 30 second ads on CNBC to commence starting September 29th. The ads will air on Squawk Box, Fast Money and Mad Money.
Additionally the Company will roll out a new online social media ad series to follow the theme of previous ads and contests under the umbrella of the "Celebrity Wocket in a Pocket" campaign. The new ads will be a series of videos, photos of average guys (#these guys) becoming celebrities as they go out on the town with their Wockets. The campaign, "Anyone can be a celebrity with a Wocket in their pocket" will run for 6-8 weeks, closing with "these guys" meeting and greeting real life celebrities including the already photographed N'Sync artist, Joey Fatone and world champion boxer, Vinny Paz with their Wockets.
The Company is also looking at specific campaigns for the upcoming Holiday season targeting wocket as an ideal gift for the holidays.
On the strategic side, the Company is meeting with card issuers to promote the benefits of encrypted wocket numbers. Wocket numbers provide one time encrypted card numbers similar to EMV technology which is being introduced into the financial system in the United States. The immediate benefit of partnering with Nxt-ID to use wocket numbers for payment is that wocket does not require any special, new, POS terminals to work. In the United States where there are 10 million payment terminals, over 60% are currently dial-up terminals. (Gao Research). Partnering with Wocket will allow for faster adoption of encrypted or "tokenized" transactions making the use of credit cards much safer.
