IZON Network Inc. (IZNN)

[Py11]

Nice news today.


LiveRail Connecting Advertisers to Digital Caddies Inventory

SCOTTSDALE, AZ / ACCESSWIRE / September 23, 2014 / Digital Caddies, Inc., (OTC PINK: CADY) (PINKSHEETS: CADY), a leader in the on-course delivery of technology services and content to golfers, has recently upgraded its platform to allow for full-screen video advertising throughout every round of golf played at participating courses.

According to Mike Loustalot, president of Digital Caddies, "Our integrated, best-in-class programmatic platform, LiveRail, allows national brand advertisers to strategically target their campaigns to our affluent golfer demographic. Video ads are delivered strategically when golfers are driving the golf car, maximizing visibility and engagement. And considering the significantly higher CPM rates we have been receiving, we anticipate that video advertising will play an increasingly important role in our monetization strategy."

"It's great to work with a dynamic application like Digital Caddies and to assist with their monetization efforts," said Rina Hahm, manager, Publisher Services at LiveRail. "We're excited about the growth they've been experiencing and look forward to watching them continue to scale and increase the number of video advertisers on the Digital Caddies platform."



I like to hear that the CPM rates have been significantly higher.